American Public University System Jobs

Job Details

Requisition Number 18-0128
Post Date 9/13/2018
Title Creative Copywriter
Location Manassas, VA
Company APUS
Description

 Please scroll all the way down and click "Apply On-Line" to apply for this posting.

 

•           Reports To: Associate Vice President, Creative Services and Brand Strategy 

•           Department: Marketing

•           Office Location: Manassas

•           FLSA Status: Exempt

•           Date Posted: September 13, 2018

•           Date Closing: Open Until Filled

 

Synopsis of Role:

The Marketing Creative Copywriter works closely with the creative design team to develop consumer-focused, brand-driven copy that is effective and engaging across traditional and digital channels.

 

Essential Functions:

  • Creates successful, well-crafted headlines, body copy, and calls-to-action to be used in a variety of branded marketing assets including print, digital, video, and more. 
  • Understands user personas and demographics to tailor rich content that identifies with and compels key audiences.
  • Edits work with an exceptional eye for spelling, grammar, syntax, structure, and voice.
  • Collaborates with graphic designers, web content strategists, and stakeholders to leverage “voice of the customer” and other functional expertise.
  • Reviews and optimizes content created by other experts across the university.  
  • Follows and maintains internal guidelines, brand style guides, and regulatory policies to ensure messaging is transparent, accurate, and compliant for prospective audiences.
  • Perform other duties as assigned.

   Work Environment and Physical Demands:

  • Standard office environment in Manassas, VA.
  • This position is located at the APUS Manassas, VA office. Incumbent may have the option to telecommute as work allows, up to a maximum of two days per week, based on the needs of the business and at the supervisor’s discretion.
  • The position will require limited travel.

 

Requirements

Required Skills:

  • Ability to write clear, concise copy that is informative and creative.
  • Superior editing and proofreading skills combined with the ability to consult with fellow leaders to refine their copy to exacting standards.
  • Capable of managing multiple projects simultaneously and working autonomously to meet deadlines in a fast-paced environment.
  • Excellent interpersonal communication skills and the ability to interact with all stakeholder levels and technical resources.
  • An appreciation for how copywriting and design fit together to directly impact customer behavior and achieve business goals.

 

Required Experience:

  • Bachelor’s degree in communications, marketing, English, journalism, technical publishing, or related fields required.
  • Three or more years of experience working as a copywriter at an innovative company (or equivalent experience that is demonstrable with a quality portfolio) required.
  • Strong examples that clearly show a talent for writing creative and impactful copy.
  • Experience creating copy for online marketing campaigns preferred.
  • Fundamental knowledge of printing and digital-publishing processes preferred.
  • Expertise with design technologies and applications including adobe creative suite preferred.
  • Experience working for a creative advertising or digital agency preferred.
Apply On-line
Send This Job to a Friend
Return to top
American Public University System, American Public University, and American Military University are not affiliated with American University or the U.S. Military.
American Public University System (APUS) is accredited by the Higher Learning Commission (HLC). © American Public University System | 111 W.
Congress Street, Charles Town, WV 25414 | Toll Free: 1-877-755-2787 | Privacy Policy | Terms
My.jobs