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Job Details

Requisition Number 18-0128
Post Date 9/13/2018
Title Creative Copywriter
Location Manassas, VA
Company APUS

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•           Reports To: Associate Vice President, Creative Services and Brand Strategy 

•           Department: Marketing

•           Office Location: Manassas

•           FLSA Status: Exempt

•           Date Posted: September 13, 2018

•           Date Closing: Open Until Filled


Synopsis of Role:

The Marketing Creative Copywriter works closely with the creative design team to develop consumer-focused, brand-driven copy that is effective and engaging across traditional and digital channels.


Essential Functions:

  • Creates successful, well-crafted headlines, body copy, and calls-to-action to be used in a variety of branded marketing assets including print, digital, video, and more. 
  • Understands user personas and demographics to tailor rich content that identifies with and compels key audiences.
  • Edits work with an exceptional eye for spelling, grammar, syntax, structure, and voice.
  • Collaborates with graphic designers, web content strategists, and stakeholders to leverage “voice of the customer” and other functional expertise.
  • Reviews and optimizes content created by other experts across the university.  
  • Follows and maintains internal guidelines, brand style guides, and regulatory policies to ensure messaging is transparent, accurate, and compliant for prospective audiences.
  • Perform other duties as assigned.

   Work Environment and Physical Demands:

  • Standard office environment in Manassas, VA.
  • This position is located at the APUS Manassas, VA office. Incumbent may have the option to telecommute as work allows, up to a maximum of two days per week, based on the needs of the business and at the supervisor’s discretion.
  • The position will require limited travel.



Required Skills:

  • Ability to write clear, concise copy that is informative and creative.
  • Superior editing and proofreading skills combined with the ability to consult with fellow leaders to refine their copy to exacting standards.
  • Capable of managing multiple projects simultaneously and working autonomously to meet deadlines in a fast-paced environment.
  • Excellent interpersonal communication skills and the ability to interact with all stakeholder levels and technical resources.
  • An appreciation for how copywriting and design fit together to directly impact customer behavior and achieve business goals.


Required Experience:

  • Bachelor’s degree in communications, marketing, English, journalism, technical publishing, or related fields required.
  • Three or more years of experience working as a copywriter at an innovative company (or equivalent experience that is demonstrable with a quality portfolio) required.
  • Strong examples that clearly show a talent for writing creative and impactful copy.
  • Experience creating copy for online marketing campaigns preferred.
  • Fundamental knowledge of printing and digital-publishing processes preferred.
  • Expertise with design technologies and applications including adobe creative suite preferred.
  • Experience working for a creative advertising or digital agency preferred.
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